Powered by
A Program for Every Countertop Shop
Hands-off marketing to grow your shop.
GROW
$995 /MO
Get more retail countertop job leads on Facebook & Instagram with our GROW program. Plus use our system to follow up with leads and get more Google reviews.
- Facebook & Instagram Lead Campaign
- Follow Up Leads CRM (STONE ENGAGE)
- Google Maps Optimization & Reviews Tool
- 2 Way Lead Texting
- Ad Spend Is Not Included
- 3 Month Agreement
- Optional: $1500 One Time New Website Fee
SCALE
$1695 /MO
Our SCALE program helps you get more countertop leads on social media plus we run ads on Google search and Google maps to broaden your reach.
- Includes GROW features PLUS:
- Google Ads & Bing Ads Management
- Custom Landing Pages
- Call and Form Tracking
- Ad Spend Is Not Included
- 3 Month Agreement
- Optional: $1500 One Time New Website Fee
ACCELERATE
$2995 /MO
Dominate your local market with our ACCELERATE program. We’ll increase retail jobs with paid ads plus we’ll help you get more organic Google traffic.
- Includes GROW & SCALE features PLUS:
- SEO Campaign Management
- Website Redesign & Maintenance
- Social Media Organic Growth Campaign
- Ad Spend Not Included
- 12 Month Agreement
- $1000 Setup Fee
Engage with more Homeowners & Close More Jobs
STONE ENGAGE is our software that helps your shop follow up with homeowners. A large issue with shops is that they don't follow up properly with new countertop leads. It is included with all of our programs above or you can sign up for just our software.
- Easily Text New Leads
- Automate The Follow Up Process
- Organize & Manage Your Sales
- Easily Schedule Appointments
- Get More Google Reviews
- Figure Out Your Numbers
- Pull All Leads Into 1 Platform
$495 /MO
Unlimited Users
No Setup Fee
Compare All Programs
Monthly Features
STONE ENGAGE Software Features are listed below and it's included in each program.
2 Way Customer Texting 98% of people open up text messages! You need to text leads and customers. You can text right from our system.
Google Review Booster You need to generate more Google reviews. Why? Because 97% of people read reviews of local businesses. Our system will help you get more reviews.
Review Handout Cards We will send you 1000 custom review cards your install crew can hand out to customers after a job is complete. These will help you get more reviews.
Google Maps Messaging Customers can message you straight from Google Business Profile (aka Google Maps).
Webchat SMS Widget We have a chat widget that will help you get more leads from your website. We'll even help you install it.
Social Media Posting & Scheduler Schedule out social media posts directly from our platform to Facebook and Instagram.
Integrates with Google, Facebook & Instagram We integrate with FB, IG, and Google Maps. You can respond to reviews right on our platform.
Appointment Booking Calendar Customers want to book appointments to come into the showroom or to schedule measurements. Are you using a calendar? If not we have you covered.
Google Maps Booster & Optimization Google Maps can bring you in a boatload of countertop projects. We will optimize your profile and then monthly we will work on it so it shows more in Google.
Facebook & Instagram Lead Campaign Need more leads? Our FB and IG lead campaign will bring you leads within 10 days or less. We are so confident that we guarantee it will or we'll give you your money back.
Social Media Mgmt & Coaching We can either schedule out posts for you or coach you on how to get the most out of posting organic social media content.
Call Tracking & Webform Integration You need to track EVERYTHING! We will setup call tracking plus can add our forms to your site so you can track each lead.
Quote Countertops Add-On We partnered with Quote Countertops and you will get their lite version visualizer you can add directly to your website. This will help you get more leads!
Google Ads & Bing Ads Management You want to show up on Google (and Bing) as much as possible. Paid ads will get you more real estate on page 1. We set up a custom campaign for you and manage it each week so you are getting leads at the lowest price in your market.
SEO Campaign Homeowners are on Google typing in countertops near me and you want to show up for those terms. SEO will help grow that organic traffic.
Content Creation, Link Building + More! We create industry-related content for you each month that homeowners are looking for. We also help you build links back to your site. There are too many other aspects of the campaign that we do for you each month to list here! Book a call to learn more.
Fabricator Framework Website
10-Page SEO Optimized Website We will create a 10-page website for you that is built to rank for countertop terms on Google and get you more traffic and leads.
Mobile Friendly & Optimized For Speed You need a fast and mobile friendly website which our sites are.
Main City Page Included SEO Optimized We will write a custom city page for your main area which will help it rank higher in Google for certain countertop terms.
2hrs/Month Website Updates Need a website edit? No problem! Included is 2 hours of edits each month.
Google Optimized Web Hosting Fast hosting will help you rank higher in Google. We will optimize your hosting so it's fast!
Website Ownership The website is a one-time $1500 charge plus you must be subscribed to one of our plans for the minimum amount of time listed in months.
3 Month Contract (Add On)
3 Mo
3 Mo
3 Month Contract (Add On)
3 Mo
3 Mo
12 Month Contract
12 Mo
12 Mo
Online Supplier Showroom
Online Showroom Customers want to look at material on your website so we will build you an online showroom. We will grab photos from 12 of your suppliers like Cambria, Ceasarstone, and any others and display this material on your website.
Quarterly Material Updates It's important to keep your material up to date. As long as you are a subscriber to one of our plans, we will update your online showroom from each supplier 4 times a year. If they remove a color on their site, we will remove it from yours.
Easy Quote & Call Buttons To Get More Leads When people are looking at material you want it to be super easy for them to contact you. We have built-in call and quote buttons right into the gallery!
Support & Training
Priority & Zoom Support We are here for you 24/7 and will get back to you within 1 day if not sooner. We can also jump on Zoom and help you use the software so you get the most out of it!
Dedicated account manager When running FB and IG ads you'll have an account manager that will fill you in each Monday on your campaign. You'll never wonder what's going on!
Frequently Asked Questions
With our programs, the amount you spend on Facebook, Instagram, and Google ads is not included. You pay that directly to Facebook or Google. So let’s say you go for the GROW package that is $995/mo. You will also need to spend money on ads. A good starting budget is around $1000/mo. You pay that directly to Facebook. So in paying us $995 + paying Facebook $1000 you will spend about $1995/month. As long as we can get you 1 job that first month, it will pay for itself! Our goal is to get you more than just 1 countertop job.
Leads tend to be around $20-100/lead so for $100/mo in ad spend on Facebook, you should get around 12-20 leads per month.
If you want us to handle all of your online marketing for your shop, the ACCELERATE program is for you. We will work with your marketing team and if you don’t have one, we will be your marketing team.
The ACCELERATE program requires a 12-month agreement. The main reason is that SEO takes time. It can not be done in 1 month, 3 or most of the time even 6 months. It’s a lot of work on our end and takes time to move up the rankings in Google. That’s the main reason for the 12-month contract.
Our GROW & SCALE program is a 3 month agreement and our ACCELERATE program is a 12-month agreement. When you add on a Fabricator Framework website, we do have a minimum program agreement required explained more below. We can explain that on a call.
We charge a one-time $1500 design fee for the Fabricator Framework website which includes the Online Showroom. This will include a 10-page website that’s optimized for Google. You must be subscribed to one of the programs listed above. After the required subscription time expires, you will 100% own the website and can cancel at any time.
To manage your SEO, Google Ads, and FB/IG ads it takes a full team to work on your campaign. We have team members that specialize in writing content, onsite optimization, link building, paid ads, and many other aspects of a campaign. This is a full-blown marketing campaign that will take your shop to the next level.
We will get the new website live within 45-60 days after we get all of your details.
We are here for you! You can reach out to support 24/7 and you will hear back from us within 1 day or less. We can also jump on a Zoom call and walk you through anything that you need. We are here to make this work for you!
The lead cost can range depending on your market. We typically see leads from $30-150/lead. So if you spend $1000 per month on FB ads you should get around 12-24/leads a month.
Ad spend is not included. You must spend at least $25/day which is around $750/month. When we create the campaign we will set up your account so you pay FB & IG directly. We recommend spending around $750-1500/month on ad spend. We can always increase your budget but that’s a good starting point.
We currently do not but we are currently working with developers from the major countertop software companies to integrate our platform with theirs. We will update the site when release dates are available.
These are our 3 main programs. We do offer an ELITE program that is $4950/mo plus a $1000 setup fee. We do not offer this to most countertop shops. You must qualify in order to get this program.