STONE ENGAGE is our software that helps your shop follow up with homeowners. A large issue with shops is that they don't follow up properly with new countertop leads. It is included with all of our programs above or you can sign up for just our software.
With our programs, the amount you spend on Facebook, Instagram, and Google ads is not included. You pay that directly to Facebook or Google. So let’s say you go for the GROW package that is $995/mo. You will also need to spend money on ads. A good starting budget is around $1000/mo. You pay that directly to Facebook. So in paying us $995 + paying Facebook $1000 you will spend about $1995/month. As long as we can get you 1 job that first month, it will pay for itself! Our goal is to get you more than just 1 countertop job.
Leads tend to be around $20-100/lead so for $100/mo in ad spend on Facebook, you should get around 12-20 leads per month.
If you want us to handle all of your online marketing for your shop, the ACCELERATE program is for you. We will work with your marketing team and if you don’t have one, we will be your marketing team.
The ACCELERATE program requires a 12-month agreement. The main reason is that SEO takes time. It can not be done in 1 month, 3 or most of the time even 6 months. It’s a lot of work on our end and takes time to move up the rankings in Google. That’s the main reason for the 12-month contract.
Our GROW & SCALE program is a 3 month agreement and our ACCELERATE program is a 12-month agreement. When you add on a Fabricator Framework website, we do have a minimum program agreement required explained more below. We can explain that on a call.
We charge a one-time $1500 design fee for the Fabricator Framework website which includes the Online Showroom. This will include a 10-page website that’s optimized for Google. You must be subscribed to one of the programs listed above. After the required subscription time expires, you will 100% own the website and can cancel at any time.
To manage your SEO, Google Ads, and FB/IG ads it takes a full team to work on your campaign. We have team members that specialize in writing content, onsite optimization, link building, paid ads, and many other aspects of a campaign. This is a full-blown marketing campaign that will take your shop to the next level.
We will get the new website live within 45-60 days after we get all of your details.
We are here for you! You can reach out to support 24/7 and you will hear back from us within 1 day or less. We can also jump on a Zoom call and walk you through anything that you need. We are here to make this work for you!
The lead cost can range depending on your market. We typically see leads from $30-150/lead. So if you spend $1000 per month on FB ads you should get around 12-24/leads a month.
Ad spend is not included. You must spend at least $25/day which is around $750/month. When we create the campaign we will set up your account so you pay FB & IG directly. We recommend spending around $750-1500/month on ad spend. We can always increase your budget but that’s a good starting point.
We currently do not but we are currently working with developers from the major countertop software companies to integrate our platform with theirs. We will update the site when release dates are available.
These are our 3 main programs. We do offer an ELITE program that is $4950/mo plus a $1000 setup fee. We do not offer this to most countertop shops. You must qualify in order to get this program.